http://thefraserdomain.typepad.com/energy/2006/09/will_calcars_st.html#comment-21997155

Cal cars should sell the conversion kits for hybrid to plugin hybrid, then branch out into electric vehicle conversions for economy cars. As well as various types of EV backup generator addons, like internal combustion or fuel cell/microturbine.

They could sell whole conversions by contracting assembley lines that would do mass production conversions of certain models in manufacturing time blocks. Cal cars could presell conversions to car owners.

The cities that signed on to buy plugin hybrids could help fund the startup effort and get the first converted cars.

Don't start a car company, that is the wrong focus for the limited capital available. I think the other electric car startups need to go to kit conversion also. Maybe that's the kind of deal cal car could make, offer different conversion kits based on different battery and power packages from different companies.

Like the Dell computer business model. It was very successful with PCs it might work for personal electric cars too.

Make Calcars the idea and marketing and financial template to connect consumers with manufacturers that make conversion components and packaged systems and do conversions.