It stands for "use renewably generated electricity, efficiently", invented by David roberts of "Grist" magazine.
http://gristmill.grist.org/story/2007/1/12/151559/034#5
Now add tax credits for using and investing in CO2 saving renwable energy, distributed storage, and conservation. Tax credits to be determined by actual CO2 savings. That way the difficulty of predicting which technologies are the best is left to science and the market place.
A pure electric plugin vehicle would get the highest tax credit, a standard hybrid the lowest, regular gas guzzlers no credit at all. Solar and wind systems would be credited by how many kwh they generate. Conservation devices like geothermal heating/cooling systems by how much CO2 or kwh they save.
Long term tax policies that we can all count on for about 10 years. Then sunset all subdsidies, because they won't be needed by then. As mass production takes hold, costs will come down and the early adopters will have payed for their solar panels, plugin hybrids, and biogas systems in energy savings and actual income.
The actual income part comes from reforming utility regulation like the Engineer pointed out is happening in your state and others. Paying for renewable distributed generation and storage so customers will invest in it.
Great bumpersticker, "URGE2"!! I'll borrow some of your language for referendum writing, if you don't mind.
