http://gristmill.grist.org/story/2007/10/10/92220/476/#40

Persistence of vision
"this strange but persistent belief, held all over the world, that something "natural" or organic is automatically better than something man-made"

The simple mechanistic view of life is giving way to the organic.  The bottom line POV says 20 store bought tomatoes are better than one home grown tomato.

We all know the store tomatos are nearly inedible.

The simple mechanistic approach throws anti-biotics around into the food stream and that has caused good old organic evolution to produce anti-biotic resistant bacteria.  You can't beat the nuance and complexity of real reality with mechanistic corporatism.

You can wreck the human friendliness of the climate and the ecosystyem..from microbial to glacial...  with corpora-think.  You can destroy the quality of life.  But you can't control the natural world with it.  Mother nature still holds sway.

What you can do with simple minded technology is mass produce wind machines, solar panels, geo heat exchange heated and cooled buildings, electric mass transit, and plugin hybrid vehicles.  

Working with nature.  Instead of genetically modifying soy beans to resist herbicides to fill up millions of square miles of the earth's surface to produce fuel for 14% efficient infernal combustion gas guzzling.

A solar panel over the garage and parking area charging up a plugin hybrid.  That's the simple minded nature friendly/human friendly approach.