An infamous GOP pronouncement on politics in the media age, "We have a bumpersticker, they have an essay."  We need a bumpersticker phrase.  Here's a blog contest(s) to do that.

http://gristmill.grist.org/story/2008/1/25/135055/623#13

My entry:

In this fashion..bumpersticker style...

                GREEN LIFE?
    RADIOACTIVE COAL BLACK CHEMICAL DOOM?

That'll get the advertising message across.  Then add a Hillary/Barack '08 sticker.  And a plugin hybrid sticker, and an organic farming sticker, and a NO MORE ENDLESS OIL WAR sticker...  and so forth.