A story of unvalentine destruction on the 15th.  Any solution for this depressing commercial cultural phenomenon?

http://gristmill.grist.org/story/2008/2/15/16312/3653#3

This whole unvalentine trend is growing.  Overthrow Cupid, this evil cherub has caused far too much suffering ...with the help of romantic expectations.

I propose a whole new kind of serial monogamy.  Seasonal serial monogamy.  One season, fall, spring..what have you, then skip three seasons to date others.  Then try another season with the same person.

If children result, no problem, keep up the same schedule.  unlike marriage, this might last for a few years.