With popular advice like this motivating the culture can the consumption = happiness equation ever be cancelled?  Nope.  Evolve, reject this attitude!

http://today.msnbc.msn.com/id/23145681/?GT1=10856

http://lifestyle.msn.com/relationships/couplesandmarriage/articlerb.aspx?cp-documentid=6143056&GT1=10920

If this kind of pop psychbabble is not sexist as well?  What is?