Too many theory laden terms, too much economics that I suspect no one really understands.  I realize it is hard to explain.  But if you can't explain it to the average voter, do you really in fact understand it yourself?  

Or is it self delusion, industry self delusion.

Cap and trade?  A great bumpersticker.  But too complex to understand in operation.

Direct subsidy?  A great bumpersticker.  Easy to understand.  Take tax breaks away from the exxonmob, give them to a farmer down the road to produce biogas electricity or wind power.  or give them to homeowners with solar panels.

No new taxes.  No trading scamming. No complex economic theory.  No increae in debt or deficit.

GHG and energy cost reduction.