Yep, according to former Sierra Club president Adam Werbach, recently a Walmart consultant on greening their image.  Youngest president of the club at 23, way back in '96.  He joined on the bandwagon, declaring environmentalism dead a few years back. Where is he really coming from?

Has he changed all that much since this article appeared?  

The "Breakthrough Institute" guys S and N are all about diverting the corporate cash that used to go to the environmental movement into delaying action on GHG climate disaster.

It looks a lot like Werbach is trying to dilute the environmental battle.  With the same goal, diverting corporate cash.  Greening up Walmart's image with his ad firm.  Sold to another big ad firm.

The donations from Sierra Club members and other environmental group members were never enough to support their lifestyle.  That's my guess.

When you grow up and join the mortgage generation you need more cash flow than orgs provide.  Jet setting is no fun on a budget.

Werbach and S and N are simply going for the green.  Greenbacks, dollars, follow the money.

These fellers, like RFK jr and others at NRDC are in the business of selling us out.  Selling out grassroots environmentalism to the highest bidder, then they keep the cash and power that goes along with it.

We been had.  Environmentalism never died, it was taken over at the lobbying level by professional lobbyists, power brokers who are only after the perks of power.  Who scorn idealism as naive.  And members of orgs like Sierra Club as rubes to be fleeced.

Werbach has lost the fashion model freshness that no doubt got him the backing of Brower and others on the board.  Can this new "blue" advertising/branding  vision revive his pop image?  I doubt it.  

A solution to GHG global climate disaster is too urgent to be diluted and delayed by fashion statements.  Sorry Walmart and exxon, trotting out 30 something models won't do the job.  NRDC tried using Brittainey.  

That isn't working either.  Supporting GHG disasters like fuel farmed gas guzzling is going to take much younger fresher models, to gloss over.